Same Seeds, New Look.
At HM.CLAUSE, we are evolving towards a newly-branded packaging design which better reflects our unified global identity, while keeping what matters most: the quality of our seeds, our collaborative support and expertise to our customers.
Why this Change?
This redesign is part of a broader initiative to strengthen our global brand presence. It marks an important step in bringing together our three legacy brands—CLAUSE Vegetable Seeds, Harris Moran and EnVang—under a single, consistent, and recognizable identity worldwide.
With this new packaging design, we aim to:
- Build a strong unity across all the markets we serve.
- Make our products easier to recognize—whether you’re a grower, distributor, or retailer.
What is Actually Changing?
We have redesigned our packaging to better reflect our new brand. Here is what you can expect:
- A fresh new look with a modernized design, clean visuals, and enhanced readability.
- We will use the same packaging materials for most commodities, with size adjustments for beans to align with improved safety standards.
- No impact to our production lines nor our vegetable seed quality, ensuring you receive the same high-quality vegetable seeds you trust.
A Smooth and Sustainable Transition
The rollout of the new packaging design will begin in May 2025 until December 2026.
During this transition period, you may receive products in either the old or new design, depending on the variety and the production timeline. This phased approach allows us to:
- Ensure a smooth transition without disrupting logistics, production planning, or your experience as a customer.
- Minimize the environmental impact by avoiding unnecessary waste and responsibly phasing out existing stock.
Looking ahead and cultivating collaboration together
While our packaging design evolves to reflect our new commercial brand, our core values remain unchanged: seed quality you can rely on, deep agricultural expertise, and strong partnerships built on trust.
We hope you find this new identity as exciting and practical as we do!